NDM case study: News on the Tweet

NDM case study: News on the Tweet

1.

Respected newsbrands are good for Twitter since it means that the social network, as well as having content coming from citizen journalists and just ordinary citizens in general, there is also things coming from trusted organisations too. With the lack of gatekeeping that takes place on the internet, this goes a long way in boosting the accuracy of information that there is and also helps the network stretch its audience even wider since people will be willing to join it to get up-to-date stories from the newsbrand - increasing ad revenue for Twitter.

2.

Twitter is good for these brands since as said above, it's a way of expanding/widening their audiences even further. As said in the report, 60% of newsbrand followers say that twitter gives them the opportunity to engage with newspaper brands they wouldn't normally read in print format, representative of how the social network even helps these papers increase their readership.

3.

Personally I do feel that old and new media are in direct competition. With the large number of closures and downsizing of newspaper institutions that have gone in this year alone due to the reduction in print revenue being received, partly due to digital giants like Facebook and Google, new and digital media can be viewed sometimes as something of a slow killer to old media. This coexistence can also be said to not really be there as we're now seeing what could be referred to as a 'death of journalism' due to new media, which as a public good is a matter of huge concern within the newspaper industry.

4.

• Neil Ashton - Arsenal are toast: In all seriousness now, what are the sales figures like for this kind of stuff?
• Camilla Long - Favourite story all weekend has been Del Boy killing the British sheepskin coat industry. LOL
• Tom Newton Dunn - Biggest cheer at the Emirates tonight by #AFC? To an announcement for the MUFC away fans that no more trains leaving Euston.

5.

It can generally be said that the reputation of news and journalists isn't really harmed that much by their use of banter, however to a minimal extent it could be thought to damage it. Audience members may end up perceiving posts by journalists like this as being representative of a lack of seriousness and real inclination for journalism amongst them.

6.

The report essentially represents that trust in news stories on Twitter emanates from verification. With this being confirmation that the account is of an authentic nature shown through a blue badge, when users see this then they can be sure that they can trust things being posted from that journalist's account. This means that there isn't any uncertainty on behalf of readers when seeing this content.

7.

New and digital media developments like Twitter can be thought to have had a positive impact on traditional newspapers in the sense that for one, the citizen journalism that is prevalent through it can become part of the stories in these papers. In cases where there aren't journalists on the field able to report on an event, using things like images that come from ordinary citizens on Twitter can be very helpful in forming news stories. However of course, an issue creeps up in that these same new and digital media developments are contributing heavily to the ongoing death of print media (newspapers) through factors such as the immediacy they have in getting stories across and also easier accessibility.

8.

With the influx of fake news that's been coming through Facebook, perhaps what needs to be done which has already been suggested, is clearly marking out stories that have been published by respected newsbrands. By separating these articles from all the others then it'll be clear to audiences that they need to be more wary when reading stories that aren't actually from these brands. A system like this could be compared to how Twitter has its 'verified' system which was described above.